M0004b_210701_Maria Sääksjärvi: Digital marketing and innovation, lecture 2 examples

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2+ y ago 48:02

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In this Episode of #LØRN, Silvija Seres talks to Maria Sääksjärvi, who is an expert in digital marketing and teaches this at the Norwegian School of business, BI. The second part of the course dives into the most commonly used methods in digital marketing, such as social media and influencer marketing and, video marketing. Maria also describes her favorite examples of excellent digital marketing and why they impress her.

You will LØRN about:

Methods

Surveillance

Strategies

Assumed authenticity

Comfort zone

Recommended literature:

Bernard Marr - The Intelligence Revolution

Chaffey & Ellis-Chadwick - Digital Marketing

Herhausen, Miočević, Morgan, and Kleijnen - The digital marketing capabilities gap

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