Why Customer Conversations Drive Marketing Success with Aleyx Ward

Marketing Espresso

I always love getting a guest back on the show and Aleyx Ward is no exception!

In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research.

Aleyx is going to give us her secret research sauce... asking your customers questions!

It seems so simple but we miss it so often, when was the last time you asked your customers what they want and need - this can transform your marketing strategy.

We also discuss the pitfalls of vanity metrics and how social media can mislead marketers away from the core purpose of their work.

We talk about practical approaches to conducting meaningful market research, including interviews and direct feedback, and reveal how these insights can lead to more effective and authentic brand messaging.

Join us as we explore the power of story and research in creating connections with your ideal clients.

I hope you love this episode!

Aleyx Ward is a Brand Storyteller and Founder of Core Story. She’s worked in strategic marketing roles in the UK and Australia, from global manufacturing and legal software companies, to local recruitment and mental health firms. She’s a big believer in the power of story for both businesses and individuals.

Connect with Aleyx on LinkedIn

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