Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Innhold levert av Michael Senoff and Michael Senoff at www.hardtofindseminars.com. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Michael Senoff and Michael Senoff at www.hardtofindseminars.com eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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How To Shift Your Strategy To Explode Your Information Product Sales
MP3•Episoder hjem
Manage episode 152501476 series 1061368
Innhold levert av Michael Senoff and Michael Senoff at www.hardtofindseminars.com. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Michael Senoff and Michael Senoff at www.hardtofindseminars.com eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Peter is an internet marketer in Australia. He has created a membership site with about seven interviews with Australia’s top marketing experts. His results have been disappointing so he contacted me for advice about how to improve both his web site’s promotion as well as his sales promotion. You will hear me talk about my own previous personal experiences with membership sites and how they, too, were disappointing. This is what led me to the philosophy of giving away audio interviews for free. My methodology with regard to the free audio is to educate my listeners and then direct them to niche products that they are able to purchase. One idea that I suggest to Peter is to provide five to ten minute clips of each of his interviews on his site. Following the clips, direct the listener to a place on the web site where they can sign up for a 30-day trial for the remainders of each of the interviews. The way to facilitate sales here is to hire a great copywriter to go through the audio and pull out the selling benefits of the audio interviews and put them on the page where the 30-day free trial is offered. We go on to discuss the expansion of Peter’s business by looking for niche products where there is very little competition. The main point here is that Peter would not need to be the expert. He should find the expert and then offer his audio interviewing and editing skills to add value to their existing information product as a joint venture. We talk about potentially hungry markets such as parenting and family counseling. I also suggest the development for an information product for obtaining quality care for your aging parents because there is a huge void in this area. However, the main idea here is go find a hungry, passionate market that has a real need for information. Selling a business opportunity is always the very best way to go. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
…
continue reading
40 episoder
How To Shift Your Strategy To Explode Your Information Product Sales
Michael Senoff's Talk Yourself Rich Audio Marketing Secrets Podcast
MP3•Episoder hjem
Manage episode 152501476 series 1061368
Innhold levert av Michael Senoff and Michael Senoff at www.hardtofindseminars.com. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Michael Senoff and Michael Senoff at www.hardtofindseminars.com eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Peter is an internet marketer in Australia. He has created a membership site with about seven interviews with Australia’s top marketing experts. His results have been disappointing so he contacted me for advice about how to improve both his web site’s promotion as well as his sales promotion. You will hear me talk about my own previous personal experiences with membership sites and how they, too, were disappointing. This is what led me to the philosophy of giving away audio interviews for free. My methodology with regard to the free audio is to educate my listeners and then direct them to niche products that they are able to purchase. One idea that I suggest to Peter is to provide five to ten minute clips of each of his interviews on his site. Following the clips, direct the listener to a place on the web site where they can sign up for a 30-day trial for the remainders of each of the interviews. The way to facilitate sales here is to hire a great copywriter to go through the audio and pull out the selling benefits of the audio interviews and put them on the page where the 30-day free trial is offered. We go on to discuss the expansion of Peter’s business by looking for niche products where there is very little competition. The main point here is that Peter would not need to be the expert. He should find the expert and then offer his audio interviewing and editing skills to add value to their existing information product as a joint venture. We talk about potentially hungry markets such as parenting and family counseling. I also suggest the development for an information product for obtaining quality care for your aging parents because there is a huge void in this area. However, the main idea here is go find a hungry, passionate market that has a real need for information. Selling a business opportunity is always the very best way to go. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
…
continue reading
40 episoder
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