#391: What Is A Digital Course? The How, What, & Why They're Magic

Online Marketing Made Easy with Amy Porterfield

The Digital Course Industry Is BOOMING -- Here’s Why

Not many of my friends understand what I do for work.

Do you ever feel this way?

Even sweet Hobie -- who’s been around my business since the day it started -- can barely wrap his head around how I bring home a paycheck every month.

(He’d probably say “It has something to do with online courses, entrepreneurs...and confetti, somehow.”)

If you’re a digital course creator or you work in the online space, you know exactly what I’m talking about.

Which is why, in this episode, I’m spelling it out for the rest of the world -- what the heck is a digital course, exactly?

I’m tackling the basics of digital courses, including:

• What constitutes a digital course?
• Are digital courses ever called something else?
• How can a digital course work within a business?
• And my favorite -- what does a digital course make possible? (Hint: FREEDOM! Whatever way you take it...time, financial or lifestyle.)

This episode is for those of you who are new to the idea of creating a business online and how a digital course business can allow your business to scale beyond the limitations of one-on-one coaching or consulting.

This episode is also for us -- digital course creators and business owners -- to share with the people that we love the most. (I’m looking at you, Hobie!)

Because our industry is here to stay -- you literally won’t believe just how much the virtual learning (a.k.a. digital course) industry is worth according to Forbes.

(I share these figures in the episode… and the future projections will leave you jaw dropped!)

Digital courses aren’t going anywhere anytime soon, so let’s help get the world acquainted -- starting right here with this episode!

Here’s a glance at this episode...

• [05:41] Digital courses are online educational programs that you work through on an online platform.
• [07:09] Danira created a digital course on how to make caramel apples and made over $62,000 on her very first launch.
• [09:53] Amanda Ferguson launched an etiquette course and converted 91 students for a grand total of over $101,000.
• [11:05] Mark Tew launched his digital course and made $108,000 during his 10-day launch.
• [13:20] You can use a digital course as a standalone revenue generator for your business. Or, you can offer a digital course as an upsell or down-sell to your one-on-one coaching.
• [17:30] Digital course platforms include Udemy, Skillshare, MasterClass, and Coursera. These sites take a cut of the profit and offer limited promotion.
• [19:08] Use a platform that you have more control over, like Kajabi. You can put your course on Kajabi and offer bonuses and incentives.
• [22:20] Action: Take the quiz to know where to start.

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