It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Songs of the Highway, No. 8: 'Little Pink Mack,' by Kay Adams
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Manage episode 299502385 series 2135523
Innhold levert av Overdrive Radio. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Overdrive Radio eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
It’s been decades since the influx of women into truck driving was considered news, at least among trucking media. But look long enough in the rear-view and you’ll reach a time when it was truly a novelty. One of the first – if not the very first – entertainers to use music to highlight that change was Kay Adams, with “Little Pink Mack.” Released in 1966, the song was written by Chris Roberts, Jim Thornton and Scott Turner. It wasn’t a strident feminist statement bucking the establishment in the way that, say, “Convoy” traded in themes of rebellion. But it did blend, in a light-hearted way, the singer’s femininity with her absolute confidence in handling a truck as well as any man could, said Todd Uhlman, a specialist in American socio-cultural history at the University of Dayton in Ohio and our guest for this "Songs of the Highway" edition of Overdrive Radio. “It was the first song that really talked about women truckers. It really framed them as both feminine and also very tough, very capable,” he said. Uhlman pointed to the song’s opening lines: "Everybody calls me the girl in the little pink Mack / The bumpers are chrome and so are the wheels and the stacks / It's got polka dot curtains hanging in a sleeper of pink / Ah, this Mack's a dandy, some kind of truck, they think.” Hear more in the "Songs of the Highway" series, part of Overdrive's 2021 60th-anniversary commemoration, via this link: http://overdriveonline.com/trucking-history
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518 episoder
MP3•Episoder hjem
Manage episode 299502385 series 2135523
Innhold levert av Overdrive Radio. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Overdrive Radio eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
It’s been decades since the influx of women into truck driving was considered news, at least among trucking media. But look long enough in the rear-view and you’ll reach a time when it was truly a novelty. One of the first – if not the very first – entertainers to use music to highlight that change was Kay Adams, with “Little Pink Mack.” Released in 1966, the song was written by Chris Roberts, Jim Thornton and Scott Turner. It wasn’t a strident feminist statement bucking the establishment in the way that, say, “Convoy” traded in themes of rebellion. But it did blend, in a light-hearted way, the singer’s femininity with her absolute confidence in handling a truck as well as any man could, said Todd Uhlman, a specialist in American socio-cultural history at the University of Dayton in Ohio and our guest for this "Songs of the Highway" edition of Overdrive Radio. “It was the first song that really talked about women truckers. It really framed them as both feminine and also very tough, very capable,” he said. Uhlman pointed to the song’s opening lines: "Everybody calls me the girl in the little pink Mack / The bumpers are chrome and so are the wheels and the stacks / It's got polka dot curtains hanging in a sleeper of pink / Ah, this Mack's a dandy, some kind of truck, they think.” Hear more in the "Songs of the Highway" series, part of Overdrive's 2021 60th-anniversary commemoration, via this link: http://overdriveonline.com/trucking-history
…
continue reading
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