))
EP#07 Brett McGrath on Prioritizing Distribution and Personal Branding in Content Marketing
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on July 13, 2023 04:24 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 362404617 series 3455693
Innhold levert av Growth Gorilla. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Growth Gorilla eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Main Takeaways
- Brett sees is focusing on being more intentional about distribution.
- He believes content creators should spend less time creating a high volume of content and more time creating high-quality content and planning how to promote it.
- Focus on quality over quantity, and shift from the volume game to prioritizing the right leads and metrics that make a difference for the business.
- Consumer expectations are changing, and marketers need to adapt to the new landscape.
- Personal branding is critical, and companies should empower their employees to share content and engage with the community.
- Automation should be tested manually first to test messaging and what resonates with the audience.
- Marketers should approach their work like comedians and workshop their content to see what works and what doesn't.
- Collaboration is key to creating better content, meeting new people, and getting new customers. Engaging with the audience and starting conversations is more effective than just talking at them.
- SEO is important, and a balance must be found between using keywords and being authentic in content creation.
17 episoder
Del
