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How to use metrics to understand your audience and sell subscriptions
Manage episode 294092002 series 100873
Innhold levert av Oxford University. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Oxford University eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this podcast we look at how one of the world's leading newsrooms uses data to inform various steps of the newsmaking process in order to engage with audiences and drive subscriptions. In this podcast we look at how one of the world's leading newsrooms uses data to inform various steps of the newsmaking process in order to engage with audiences and drive subscriptions. Guest: Sophie Ho is the News Analytics Assignment Editor at the Washington Post Host: Federica Cherubini is the Head of Leadership Development at the Reuters Institute For more information see the podcast webpage: https://reutersinstitute.politics.ox.ac.uk/risj-review/our-podcast-how-use-metrics-understand-your-audience-and-sell-subscriptions
…
continue reading
301 episoder
Manage episode 294092002 series 100873
Innhold levert av Oxford University. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Oxford University eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this podcast we look at how one of the world's leading newsrooms uses data to inform various steps of the newsmaking process in order to engage with audiences and drive subscriptions. In this podcast we look at how one of the world's leading newsrooms uses data to inform various steps of the newsmaking process in order to engage with audiences and drive subscriptions. Guest: Sophie Ho is the News Analytics Assignment Editor at the Washington Post Host: Federica Cherubini is the Head of Leadership Development at the Reuters Institute For more information see the podcast webpage: https://reutersinstitute.politics.ox.ac.uk/risj-review/our-podcast-how-use-metrics-understand-your-audience-and-sell-subscriptions
…
continue reading
301 episoder
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