S 373: Becoming Relevant: Marketing & Coaching Subject Matter Expert Keynote: Austin, Texas 2022

Sam Miller Science

I recently gave a keynote presentation in Austin, Texas and I wanted to share it on my podcast platform because I think this is a big key all coaches should be striving for. Being a subject matter expert in your field will command you more than anything else in my opinion and becoming a subject matter expert starts with being relevant to your ideal client. I'll explain why relevancy is important, the exchange of currencies, and give you some examples from a few of my coaching friends in the industry as well. Topics include:

- The Importance of Relevancy

- My Story (Briefly)

- Beyond Monetary Currency

- Shoutout to Kyle and Perceived Value

- Currency Exchanges

- Knowledge is a Pulled Resource

- Cody McBroom Example

- Joelle Samatha Example

- Brad Jensen Example

- Metabolism School IG

- FNMS Program

- Bonus Q&A

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My Live Program for Coaches: The Functional Nutrition and Metabolism Specialization

Learn More www.sammillerscience.com/FNMS2022

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No-Cost Coaching Resources for Our Listeners

The Check-In Checklist: www.Sammillerscience.com/checklist

The Metabolism School Mini Series: www.sammillerscience.com/metabolism

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Stay Connected

Instagram: @sammillerscience

Facebook: The Nutrition Coaching Collaborative Community

https://www.facebook.com/groups/nutritioncoachingcollaborative

TikTok: @sammillerscience - https://vm.tiktok.com/ZTdPVQtMH/

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