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Episode 92: Dynamic Customer Journeys: A Beginner’s Guide – Raj Balasundaram & Esteban Kolsky
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Manage episode 308216845 series 2738365
Guests: Esteban Kolsky – Chief Evangelist, SAP CX & Raj Balasundaram – SVP Channels and Strategy, SAP Emarsys
Host: Steven Spears – Product Marketing Manager at SAP CX
My name Steven Spears, great to back with you for another episode together. Customer journey maps are a common way to document the full experience of being your customer. But are we doing it right? I’m joined by Esteban and Raj, two customer experience veterans who are rethinking this process.
We dive into the flaws of how we look at customer journeys today in a very static way. Then discuss the elements of a dynamic customer journey and how it’s a more useful perspective tied to the real world.
All of that on this episode of the SAP Experts Podcast.
Show notes:
Follow Esteban: https://www.linkedin.com/in/estebankolsky/
Follow Raj: https://www.linkedin.com/in/rajanb/
Follow Steven: https://www.linkedin.com/in/steven-spears-57895388/
Please like, share and subscribe!
Give us feedback or provide us your questions at akshi.mohla@sap.com.
122 episoder
Arkivert serier ("Inaktiv feed" status)
When? This feed was archived on March 06, 2023 04:09 (). Last successful fetch was on January 22, 2023 13:46 ()
Why? Inaktiv feed status. Våre servere kunne ikke hente en gyldig podcast feed for en vedvarende periode.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 308216845 series 2738365
Guests: Esteban Kolsky – Chief Evangelist, SAP CX & Raj Balasundaram – SVP Channels and Strategy, SAP Emarsys
Host: Steven Spears – Product Marketing Manager at SAP CX
My name Steven Spears, great to back with you for another episode together. Customer journey maps are a common way to document the full experience of being your customer. But are we doing it right? I’m joined by Esteban and Raj, two customer experience veterans who are rethinking this process.
We dive into the flaws of how we look at customer journeys today in a very static way. Then discuss the elements of a dynamic customer journey and how it’s a more useful perspective tied to the real world.
All of that on this episode of the SAP Experts Podcast.
Show notes:
Follow Esteban: https://www.linkedin.com/in/estebankolsky/
Follow Raj: https://www.linkedin.com/in/rajanb/
Follow Steven: https://www.linkedin.com/in/steven-spears-57895388/
Please like, share and subscribe!
Give us feedback or provide us your questions at akshi.mohla@sap.com.
122 episoder
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