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Brand to Demand: Fueling Growth in Tough Times
Manage episode 405860964 series 3265672
Innhold levert av Tom Wentworth. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Tom Wentworth eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Presentation from the 2023 CyberMarketingCon in Austin, Tx.
Let's face it: it's tough out there. Marketers are being asked to do more, with less budget and fewer resources. The first budget casualty is almost always brand marketing, viewed as a luxury that can be trimmed when budgets tighten. And cutting brand investments is a terrible mistake.
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