))
Jobs To Be Done vs. Customer Personas
Manage episode 154644526 series 1129572
Innhold levert av Scott Nixon. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Scott Nixon eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Both approaches have value in certain contexts, not just in product development. Customer personas has more value in marketing and Jobs To Be Done has more value in product development, but both approaches are useful in both functions and beyond.
Here's the talk that inspired my recent thoughts. https://blog.intercom.io/jobs-to-be-done-doubter-believer/
56 episoder
Del
