Episode #10 – Affiliate Program Management – A Look at the Top 10 Best Practices

Chaos Makes Sense | Affiliate Marketing / Affiliate Programs / Internet / Social Media Marketing – Matt Frary

Does your brand use an affiliate marketing program? Is the program providing the results you want? If you aren’t using the best practices for affiliate program management then you could be missing out on opportunities for growth, which lead to higher revenue.

Affiliate marketing is an industry that’s always in flux. Those who keep up with the best practices for managing their program enjoy spectacular rewards. Does this describe the performance of your brand?

If you’re interested in learning how to better manage your affiliate program then you’ll want to invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, Chief of Chaos from SmarterChaos and Jeannine Crooks, Senior Account Manager at AffiliateWindow.com for a discussion about the best practices for affiliate program management.

The First Step Towards Affiliate Marketing Success

The episode kicks off with an update about the latest happenings at SmarterChaos. Then the discussion segues into the importance and benefits of working as a team with different people within the affiliate marketing industry.

Next Jeannine discusses the most important thing you can use when managing your affiliate marketing program. It’s something to help you achieve your goals, which is a cornerstone to making your affiliate marketing program a success.

What Information You Need for Success in Affiliate Marketing

Knowing the fine details of how your own affiliate programs work is important, but it’s just as vital that you take a good look at the success and failures within the competition. During the podcast you’ll hear answers to these and other questions:

• Why do I need a business plan for my program?
• What can I learn by analyzing my competition?
• Should I put my affiliate programs on auto-approve?

Now consider these two questions: Do I have the right business plan for my affiliate marketing program? Am I using the best practices for affiliate program management to meet my business goals? If you answered no to either then it’s time to take another look at how you’re managing your program.

Best Practices for Working with Publishers in Affiliate Marketing

Jeannine goes on to offer advice for working with publishers. She reviews the best practices for affiliate program management based on her own experiences and offers tips to help you find success with your program.

A lot of affiliate programs are doing okay, but brands that utilize the latest management strategies develop campaigns that drive down costs, and increase revenue.

Relationships between people in your affiliate network need to be reconsidered as well. Your competition is using strategies that give them an edge. Why aren’t you doing the same?

The episode wraps up with Jeannine sharing what gets her excited in the affiliate marketing industry.

Are You Ready to Reevaluate Managing Your Affiliate Program?

Do you want to know more about the best practices for affiliate program management? Could you use an edge over your competition? Listen to the entire podcast now. When you’re done, ask your questions or share your own affiliate experiences below. We’re happy to discuss those with you.

SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget.

The post Episode #10 – Affiliate Program Management – A Look at the Top 10 Best Practices appeared first on SmarterChaos.