Episode #30 – Q4 Strategies for SmarterChaos

Chaos Makes Sense | Affiliate Marketing / Affiliate Programs / Internet / Social Media Marketing – Matt Frary

Are you an etailer hoping to see a significant rise in online sales during the Q4? Do you want to create an online strategy for your store that will take advantage of the upcoming internet shopping surge? With some expecting 80% of all their online sales occurring during Q4 this is one of the busiest and most lucrative times for online businesses. However, to take advantage of this you must have a clear strategy

If you are looking for those secrets on how to get the most out of your affiliate links then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, CEO of SmarterChaos.

What Does The Fourth Quarter Mean For Online Businesses?

Matt begins the episode by stating he wanted to talk about creating a strategy that is actionable. Although there is some seasonality, that can be different between industries, the fourth quarter can generally account for up to 80% of all online sales.

Despite the start of this quarter has already passed, Matt claims there is still an opportunity to create a strategy. It is especially important to include your affiliates in any plans you have no matter what channels you are focusing on.

There are several important special shopping days approaching including free Shipping Day, Cyber Monday and Black Friday. These are in addition to the holidays such as Halloween, New Year, Thanksgiving and Christmas.

The first thing you need to do it put these dates on a promotional calendar. Then you need to look at your sales channels and develop a strategy. Matt states, if he didn’t have a plan right now, he would be burning the midnight oil to write one. He thinks writing a plan on paper is important because it makes it more likely that you will implement it.

The Season Sales In Numbers

Matt goes on to reveal that 35% of all purchases will be made via a mobile device. He also states that year-on-year, the 2013 sales showed there were 10.3% more online purchases than in 2012. This is because customers are becoming happier with the technology and process of online stores and retailers are adopting the technology better.

Matt expects that the results will be similar this year.

There is also the discussion of what goods will do well. In 2013, 46% of all the online purchases were for home goods. 14.7% of all online sales were related to health and beauty and apparel took 10% of all online sales. Matt suggests these will be the winners again this year.

Also during the podcast, Matt talks about the following points:

• Why affiliates shouldn’t be considered a channel but more of a way to pay for your traffic.
• What channels you should create a strategy for.
• Why a mobile optimised website is a must.
• How bloggers, social media, social influencers and coupon sites can be used to promote your products.
• Why you shouldn’t ignore your affiliates in any online strategy.

Are You Looking For Online Strategy Tips?

Have you forgotten to develop an online strategy for selling your products in this quarter? Do you want to know how to develop a better strategy than the one you might have now? Then listen to Matt Frary on Chaos Makes Sense as he gives expert advice to improve your fourth quarter sales strategy. After the podcast, why not come back and let us know your feedback.

SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget.

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