Episode #37 – Taking a Premium Brand Online

Chaos Makes Sense | Affiliate Marketing / Affiliate Programs / Internet / Social Media Marketing – Matt Frary

Are you looking for ways to build your brand? Do you want to know how to get your premium brand seen by the millions of people who use the Internet?

Taking your brand online

Are you looking to own a blog and earn a living from home? Do you want to know how to become a blogging superstar? Blogging is one of the most profitable methods to earn money online, but it is also a crowded marketplace. To succeed you need certain qualities.

If you are looking for those secrets on how to get the most out of your affiliate links then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Michele Fuentes, Senior Brand Manager with SmarterChaos and special guest Radhika Tandon, co-founder of fashion designer jewelry business Isharya, about taking a retail business and creating a premium brand online.

Many Backgrounds Lead to Industry Careers

Michele kicks off the episode by telling us about her background which, in addition to technology and affiliate networking, includes websites like IRS.com and Link Connector. Given her technologically-heavy background, it surprises many to learn that her degree is in aerospace engineering.

There’s always something exciting happening at SmarterChaos. Michele explains that a lot of the team are just returning from a big event in Las Vegas, and invites anyone who needs a job to contact SmarterChaos about available positions in areas such as client services or distribution.

Michele and Radhika then switch things up and talk about growing the Isharya premium brand online. Radhika shares some of her background, including living in different countries around the globe and obtaining multiple degrees, one of which she obtained while graduating in the top ten percent of her class.

Creating an Online Brand for Retail

Radhika started Isharya with her sister-in-law, Gauri, while practicing law in Silicon Valley and raising her two children. She describes the factors that led up to the moment in 2007 when the brand really took off, and how they built the brand from there.

During the show, Radhika goes on to explain what sets Isharya apart from other Indian jewelry companies. She describes what it was like to be a bride in Bombay, and goes on to explain what about jewelry sold in retail shops inspired them to create their own pieces before the launch of their brand.

She goes on to explain the pivotal moment that led to the creation of the Isharya website. If you want to take your brand online and take it to a premium level, then having an established presence online is a must. From there, Isharya was noticed by InStyle magazine as well as celebrity sightings, like Hilary Duff.

During the podcast, Michele and Radhika answer these questions:

• How often do stories like Radhika’s really happen to brands?
• What sets Isharya apart from other retailers who sell jewelry?
• Has Isharya ever sold jewelry under another retail brand?
• Is there a brick and mortar place where people can buy Isharya products?
• How hard is it to find the right tools to build a premium brand online?
• What is a good online marketing platform for small businesses starting out?

Are You Looking to Grow Your Premium Brand Online?

Are you looking for ways to take your brand to the next level? Do you want advice from someone who has been through it all and come out on top? Then invest 20 minutes of your time and listen to Michele Fuentes and Radhika Tandon in this podcast about branding. Then take a moment to share your feedback about the topic.

SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget.

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