Episode #5 – Tips for Successfully Hiring an Agency

Chaos Makes Sense | Affiliate Marketing / Affiliate Programs / Internet / Social Media Marketing – Matt Frary

Does your company collaborate with an agency? Do you have someone who can help your business establish an identity and introduce you to relationships that can provide growth? If you haven’t seriously considered the benefits of hiring an agency and managing it for your business, then your business might not be living up to its full potential.

Hiring and managing an agency can help you align the outcome you want for your business using the people who currently work for you. Does this sound like a goal that you hope to achieve with your business?

If you’re interested in learning what an agency can do for your business and how to increase the chances of forming a successful collaborative relationship with one, then you’ll want to invest 20 minutes to listen to this edition of the Chaos Makes Sense podcast where your host Kimberly Henrie interviews Matt Frary, CEO of the leading outsourced affiliate agency SmarterChaos, and Erik Huberman, Founder and CEO at Hawke Media, about how to hire and manage an agency and what not to do.

If You Don’t Use an Open Workspace then You’re Missing Out

Matt shares that there are a lot of great things going on at SmarterChaos, and credits Eric with helping make that happen. He describes Erik as a Ying to his company’s Yang, and says, “Things are going to be big.” Erik works out of Santa Monica, which many describe as the new Silicon Valley. Many startup companies flock to the area for its warm climate and open working environment.

Then Matt describes more about the Santa Monica working environment, and points out that on his last visit to the area he noticed a trend of companies setting up workspaces for several people in one area around a conference table. The bright lights and bright colors that are popular to the area add a natural energy to the environment.

Even if your company is in the middle of a Midwestern prairie or in a mountain community in the Rockies or Appalachians, if you don’t use an open office workspace then your employees might not work at their full potential.

Avoiding Headaches when Hiring an Agency

Knowing how to hire an agency is important, but if you’ve never collaborated with one then you will need to know what to expect. Take a moment to examine the needs of your business. Could you save headaches by allowing an agency to take on some of the workload? During this episode you’ll hear Matt and Erik answer these and other questions:

• What can I do upfront to ensure a successful working relationship?
• At what point have I committed to working with an agency?
• What are some trigger words that tip me off to potential headaches?
• How can I hire an agency and then set them up to succeed?
• What are the different types of agencies that can help my business?

As Matt points out, there are a lot of times when someone will half-heartedly hire his company without the clear metrics needed for success. Erik adds that when you hire an agency, you can avoid this by making it clear on what you expect, and asking them what they can guarantee. If you aren’t sure about the needs of your business going in when hiring an agency, then you could be setting the relationship up to fail.

What Can an Agency Do for Your Business?

Kimberly observes that from the conversation so far, it sounds like trust is a big part of a successful relationship between a business and an agency. Matt agrees, and adds that transparency is a part of this as well. He then goes on to explain benefits of transparency on both sides of the relationship.

Next Matt and Erik discuss what actions a business or an agency could unintentionally do that creates an adversarial relationship. They put it in perspective by comparing it to other working relationships, like the one between a client and a lawyer. The personal stories and anecdotes make it easy for all listeners to understand, even if they’ve never hired an agency before.

Hiring an agency and managing it can help build your business, strengthen your brand, and save you money in the long run. If you aren’t using an agency, then what’s stopping you?

The podcast wraps up with Erik answering Kimberly’s questions about what in the industry gets him excited these days. After he answers Matt adds that it helps when you live as close as Erik does to the beach.

Are You Ready to Hire and Manage an Agency?

Are you ready to hire and manage an agency to collaborate with your business? Do you know the different types of agencies and the various ways that they can help your business? Are you aware of all the ways that your business can benefit from collaborating with an agency? Tune in now to listen to the entire podcast, and then share any questions or comments you have below.

The post Episode #5 – Tips for Successfully Hiring an Agency appeared first on SmarterChaos.