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The Revival of Traditional Media - Mary Ann Pruitt - Hard Corps Marketing Show - Episode # 294
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As the world ages, so do certain media practices. And when the world shut down due to the pandemic we saw the rise of digital media actually fall proving that traditional media is not dead and might never really die out. Today’s guest is Mary Ann Pruitt, CEO of Mosaic Media Agency. Pruitt is an entrepreneur, a marketing thought leader, a speaker, a writer, and a powerhouse in the world of media buying. She dives deeper into traditional media with host Casey Cheshire.
Busted Myths:
- “Traditional media is dead”
Takeaways
- The pandemic was the revival of traditional media and it is alive and well.
- Traditional media platforms have become more popular with younger audiences and digital media became more popular with the older generation. Basically doing a total flip as we expected the younger generation to be more digital media and the older generation to be more traditional media.
- Younger generations have more access to all types of music and music genres because of Spotify and knew about Spotify before their parents knew about Spotify allowing them access to “retro” bands.
- The pandemic pushed the older generation ahead 10-15 years to use digital media platforms. And this created new habits.
- Finding the right target audience/target consumer might sound basic but it is the pivotal and key part in any kind of marketing strategy.
- To find the perfect target consumer you need to ask “dating general” questions to get to know them in a non-creepy way.
Quote of the Show:
- “Traditional media is not dead and we can't ignore it because we actually have the younger audience discovering it as if it's new.”
Links:
- Twitter: https://twitter.com/MaryAnnPruitt
- LinkedIn: https://www.linkedin.com/in/maryann-pruitt
- Website: https://mosaic.agency/
Ways to Tune In:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
- Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
- Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
- Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
- Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube: https://youtu.be/kT3vHsSPwLs
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