Andrew Ryan, ”FIBA Media - FIBA World Cup 2023”

The Sports Entrepreneurs Podcast by Marcus Luer

Andrew Ryan, corporate lawyer turned sports executive, currently Managing Director of FIBA Media, from a small town in Australia to the big wide world of sports including Perform, IOC to FIBA. We are taking a close look into Andrew’s career and the ongoing FIBA World Cup 2023 in Asia.

Key Highlights

1. Growing up in a small town near Brisbane, with lots of access to sports in his youth and Brisbane clubs making their mark. Impact of Sydney Olympics in 2000 on him
2. Corporate law taking him to London and New York in 2006, after Lehmann collapse joined a radio station (Absolute Radio), sports commentary, unlikely and unexpected forays into sports broadcasting with the 2011 ICC Cricket World Cup and BBC Sport for the 2005 Ashes series. First contact with Perform.
3. Group Head of Legal at Perform for four years – buying media rights, WTA deal and the growth of the business from his view
4. Betting rights key to Perform’s competing with traditional agencies in the content distribution business
5. Getting DAZN off the ground and the work behind the scene and spinning off Perform
6. Next stop Head of Media - Legal and Business Affairs, IOC TV and Marketing services – business strategy and more commercial role
   1. Media rights, tender processes, Olympic channel, sponsorship deals, etc
   2. Olympic Channel, what happened to it?
7. FIBA Media – what it is and how it works – JV with DAZN (compared to FIBA Marketing, JV with Infront)
8. FIBA Asia (ABC) my experience in Basketball in mid 90s
9. FIBA’s direct to consumer approach vs traditional broadcast rights sales globally
10. FIBA Courtside 1891 platform www.courside1891.basketball - Courtside 1891 is a live and highlights platform for FIBA games and a lot of other leagues around the world
11. FIBA’s unique global set up – managing regional events and rights from HQ
    1. FIBA Eurobasket 2022, etc
    2. FIBA Club competitions
12. FIBA World Cup 2023 – across Philippines, Indonesia and Japan
    1. What to expect from production and new innovations for the event
    2. FIBA and NBA relationship and players at the World Cup
13. FIBA Women’s World Cup – importance and looking back at last year’s event in Australia

About

As Managing Director of FIBA Media, Andrew leads the 17-year joint venture between FIBA and DAZN which encompasses all production and rights commercialisation (broadcast, OTT D2C and data) for FIBA’s premium events. This includes FIBA’s World Cups and Continental championships (and their qualifiers), global junior events and the Olympic Qualifying Tournaments. FIBA Media has around 25 dedicated staff but collaborates extensively with sales and production teams within DAZN and scales up for events, managing 800+ personnel at the FIBA World Cup 2019. In addition to its core production and commercial activity, FIBA Media houses its own third party marketing division and established the Courtside 1891 digital brand and joint venture with Two Circles.

Andrew was previously the Head of Media Legal and Business Affairs for the International Olympic Committee TMS and was part of the Leaders Under 40 Class of 2020.

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