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Ep. 5 CEO and Founder of YouV Sunscreen, Michael Kerwin
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If you find yourself in a
position where you can design how your lifestyle going forward will
look, how would you do it? For Michael, he focused on a problem. In
this episode of Wealth Science Podcast, Michael Kerwin shares his
story of going from Army Officer to Founder-Entrepreneur, how he
built YouV
Sunscreen
from the ground up, what makes YouV Sunscreen different from other
sunscreens, and how his example of starting reminds us of the very
primary stepping stones that turn people into entrepreneurs.
Find out where one
entrepreneur starts in this episode of Wealth Science, with guest
Michael Kerwin!
Solve Your Own Problem!
Michael's
template as an entrepreneur is the kind of story every aspiring
entrepreneur needs to always remember.
He had a problem, and he wanted a
solution for it. Michael grew
up being veeery pale. It wasn't always as fun for Michael whenever it
was time to visit the beach or swim at the pool as it usually would
be for other people. Because of his natural complexion, he quickly
gets sunburns everywhere.
Ineffective sunscreen formulas also didn't help with his problem.
Every time his mom applies him sunscreen, it washes off and gives
more way to sunburns.
When
Michael had the time to really think about a new life that he could
design for himself, he went back to this personal problem regarding
sunburns. If for some it may not sound as relevant, for Michael, it
was a severe issue. When he was in high school, Michael's grandfather
died because of skin cancer. The same dilemma that the actor behind
the great Wolverine is facing in real life. Because nobody was doing
sunscreens as he envisioned, Michael took the bold ticket to try it
out. And he made it happen!
Listen
more about how Michael crafted his brand of sunscreen differently
in this episode of Wealth Science!
About Michael Kerwin:
Founder of YouV Sunscreen,
an innovative sunscreen company that sells across eCommerce and
retail platforms. Former Army Officer and military science instructor
at Jackson State University. Business and professional driven
entrepreneur with a Mechanical Engineering Degree from the United
States Military Academy at West Point.
Outline of the Episode:
[02:04] How
did Michael start before being an entrepreneur?
[04:06] The
motivation behind YouV Sunscreen.
[07:53] The
really, really exciting part about building YouV Sunscreen from
scratch.
[13:33] Where
should entrepreneurs focus and not
focus?
[16:46] How
was YouV Sunscreen branded?
[19:55] Your
brand's people element behind the curtain is not an easy thing.
[24:11] About
YouV Sunscreen's early days of marketing.
[28:00] What
exactly is Kick Starter?
[32:08] The
process behind getting YouV Sunscreen on store shelves.
[42:49] What
makes you really good?
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