Pivoting to Success: Freelancing Insights from Kevin Dunlap

Digital Coffee: Marketing Brew

In this episode, we're venturing into the digital evolution with tips on embracing technology to avoid becoming yesterday's news. Kevin spills the beans on why personal branding and video content are your golden tickets in the digital age and how embracing your voice, literally, can be a game-changer.

We tackle YouTube's new link policy, the surge of freelancing post-pandemic, and how Kevin's unique approach turned his tea-drinking self into a freelancing force without ever sipping the usual coffee.

Expect pearls of wisdom on prioritizing what's essential, adapting with AI tools, and making strategic moves in the freelancing world. Plus, Kevin leaves us with advice on doing what you love and hints at where to find him for more insights.

Get ready to distill the perfect blend of strategy and inspiration. This episode is bound to perk up your entrepreneurial spirit. Let's dive in!

3 Fun Facts

1. Kevin Dunlap is a tea drinker who has only tasted coffee once when he tried an Irish coffee.

2. Kevin created over 500 videos using a flip camcorder to showcase houses, which notably increased his business visibility and SEO.

3. Despite being deeply involved in technology and business, Kevin and Brett both shared their initial discomfort with hearing their own voices when recording podcasts or videos.

Timestamps:

00:00 Transition from real estate to education and coaching.

06:29 Shift to online work and entrepreneurship growth.

09:33 Research demand, be prepared for hard work.

11:12 Embrace new technology or risk getting left behind.

16:31 Promote your business with YouTube videos.

17:49 Video marketing led to business success, branding growth.

23:10 Film horizontally for YouTube, Facebook, LinkedIn. Instagram and TikTok favor vertical orientation.

25:55 Focus on target market, delegate, automate, liberate.

28:22 Eliminate non-essential tasks, focus on growth.

31:43 Express gratitude, subscribe, and stay focused.

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