How Do You Know It’s Time to Bring on a Business Partner?

Make Space For More

Episode Summary

In this episode of the Make Space for More podcast, host Melissa Swink interviewed Heather Herdman, PhD, RN, co-owner of Sweet Willow, an herbal shop and café. Heather shared her journey from nursing to herbalism and entrepreneurship, describing how she and her friends saved a beloved local shop from closing. Learn about the evolution of Sweet Willow, Heather’s thoughtful decision to bring on a business partner, and the importance of community engagement. When it comes to bringing on a business partner, Heather talked about knowing what you want in a partnership and the benefits of having a supportive team.

Key Highlights:

• The decision to buy Sweet Willow was spontaneous but driven by passion.
• Sweet Willow has evolved to include food offerings alongside herbal products.
• Bringing on a business partner was a strategic decision for sustainability.
• It's important to have clear conversations about roles and responsibilities in a partnership. You need to know what you want before seeking a partner.
• The integration of a new partner can be smooth if they are already familiar with the business.

About Our Guest:

Dr. Heather Herdman is a clinical herbalist, as well as an advanced practice nurse. Her passion is working with individuals to support them in finding their way toward heath and wellness, using a herb and food-based approach whenever possible. She believes that we each have an innate understanding of what makes us feel and function best, if we learn to listen to ourselves. As a researcher, she combines her knowledge of clinical trial data and traditional ways of knowing to support clients in wellness, and offers integrative options when clients are in the midst of Western medical treatment for a variety of conditions.

About Melissa:

Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.

Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.

Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!

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