Shinerunner Ep13 | Preparing For The Chains Shinerunner Craft Marketing podcast

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Food Business Arts Podcasting Education Brewing Network

Innhold levert av The Brewing Network. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Brewing Network eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Shinerunner Ep13 | Preparing For The Chains

5y ago 23:07

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MP3•Episoder hjem

Innhold levert av The Brewing Network. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Brewing Network eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

This episode details just what it will take to bust into the highly competitive and lucrative channel of chain stores. Mark shares multiple personal case histories to drive home his message. He also provides tips on crafting presentations and how to motivate all channel members from drivers and wholesalers to division/store managers and buyers. He shares a detailed plan on how his team reversed market share declines in one of the US’s largest supermarket retailers. In the plan he introduces how and why he created a character, “Colonel Dough Head,” and why he played James Brown’s, “I Feel Good” during a tense retailer presentation. This “out of the keg insanity” helped motivate a large bakery distribution team to ultimate retail authorization success. All of which started with a simple conversation in a super market…

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… continue reading

27 episoder

#Food #Business #Arts #Podcasting Education #Brewing Network

Artwork

Shinerunner Ep13 | Preparing For The Chains

Shinerunner Craft Marketing

published 5y ago

Del

MP3•Episoder hjem

Innhold levert av The Brewing Network. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Brewing Network eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

This episode details just what it will take to bust into the highly competitive and lucrative channel of chain stores. Mark shares multiple personal case histories to drive home his message. He also provides tips on crafting presentations and how to motivate all channel members from drivers and wholesalers to division/store managers and buyers. He shares a detailed plan on how his team reversed market share declines in one of the US’s largest supermarket retailers. In the plan he introduces how and why he created a character, “Colonel Dough Head,” and why he played James Brown’s, “I Feel Good” during a tense retailer presentation. This “out of the keg insanity” helped motivate a large bakery distribution team to ultimate retail authorization success. All of which started with a simple conversation in a super market…

Learn more about your ad choices. Visit megaphone.fm/adchoices

… continue reading

27 episoder

#Food #Business #Arts #Podcasting Education #Brewing Network

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