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Retail Rx: Driving Concept to Conversion with Voice of the Consumer (VOC)

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Manage episode 410352711 series 2365261
Innhold levert av Sourcing Journal. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sourcing Journal eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Are retailers really listening to their customers?

In this fireside chat for business hub Retail Rx, Michael Appel, managing director and head of retail practice for Getzler Henrich & Associates, and Greg Petro, CEO of consumer insight platform First Insight discuss the importance of digital tools to gather voice of customer insights data and apply the analytics to drive sales—wherever the customer is.

Watch the chat to learn:

  • Why voice of the consumer (VOC) data is more important than ever
  • If omnichannel retailers are looking at in-store and online data as more distinct than they should be
  • How capturing VOC data in real time can help retailers funnel it to the right channels for strategic planning
  • How First Insight's recently launched interactive mobile app My Insight works
  • Future predictions for the retail analytics industry

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

145 episoder

Artwork
iconDel
 
Manage episode 410352711 series 2365261
Innhold levert av Sourcing Journal. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sourcing Journal eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Are retailers really listening to their customers?

In this fireside chat for business hub Retail Rx, Michael Appel, managing director and head of retail practice for Getzler Henrich & Associates, and Greg Petro, CEO of consumer insight platform First Insight discuss the importance of digital tools to gather voice of customer insights data and apply the analytics to drive sales—wherever the customer is.

Watch the chat to learn:

  • Why voice of the consumer (VOC) data is more important than ever
  • If omnichannel retailers are looking at in-store and online data as more distinct than they should be
  • How capturing VOC data in real time can help retailers funnel it to the right channels for strategic planning
  • How First Insight's recently launched interactive mobile app My Insight works
  • Future predictions for the retail analytics industry

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

145 episoder

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