This Week in eCommerce: How To Use The Latest Technologies To Engage Young Consumers

Southern Fried eCommerce

Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are a little tired but once again excited to bring you the latest eCommerce articles to discuss.
This week's episode begins with the team once again diving into AR and how the younger generations such as Gen Z are really gravitating towards newer technologies. We continue that topic into our next article where the co-CEO of PacSun sheds a little light on how they tap into those markets. Next, we move onto discussing ad spending and how businesses need to be investing money into getting their products out there, even with a looming recession. Finally, Jay and Emily briefly touch on how to make those classic businesses look to the horizon for new ideas instead of staying in the past.
Here is a rundown of our most recent blog posts at EYStudios. These are:

• The Benefits of Advertising of Facebook
• Why Every eCommerce Business Needs PPC
• Southern Fried eCommerce Episode 32 Recap

Here are the articles we discuss this week:

• Shoppers who use AR less likely to return purchases: Snap by Tatiana Walk-Morris
• How PacSun engages young consumers in the physical and virtual worlds by Sheryll Poe
• Ad spending will remain strong despite a looming recession by Daniel Konstantinovic
• A startup marketplace aims to digitize metals procurement by Jim Daly

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