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Episode #74 ft. Phil Cook of the WNBA
Manage episode 333552708 series 3239112
Innhold levert av Sports Innovation Lab Fluid Fan Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sports Innovation Lab Fluid Fan Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
On this edition of the Fluid Fan Podcast, Angela Ruggiero is joined by Phil Cook, CMO of the WNBA to discuss all things marketing and innovation. Phil will discuss the success of the league's 25th season, the recent capital raise of $75 million, the league's recent innovative partnerships, and the power of the players' voices and platforms. Hear how the league is working to create a more accessible and better experience for its fans, and how the league is leaning into purpose-driven conversations. Phil touches on what the future of the league could hold and gives a preview into WNBA All-Star Weekend in Chicago.
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