Manage episode 280118662 series 2669486
A question that has hounded many business owners since COVID started is how they can differentiate themselves from the competition in a cutthroat business environment. Through The New P&L podcast, Paul Spiers teaches individuals and organizations to go back to their purpose, find some alignment with it and redefine their business along those lines. In this conversation with Jen Du Plessis, he explains why a company or business owner’s alignment to their purpose and core values should resonate with their clients and drive more profit to their business. He emphasizes the need to not just declare that purpose and core values, but to embody them in every aspect of their business. Paul also talks about the importance of curating ideas as the foundational element of business innovation.
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