Why Your Business Needs More Than One Ideal Client Persona

Talk Copy to Me | Content + Copywriting Podcast

Have you ever been told you need to pick just one ideal client avatar? You know, that mythical person who's supposed to represent your entire customer base, as if all your potential clients are exactly the same person.
Meh, I don't buy it.
In this episode, I'm calling out this "one ideal client" rule for what it is—outdated advice that might be holding you back.
I'll show you why having multiple ideal client personas isn't just okay—it's actually essential for most businesses. You'll learn how to market effectively to different client types without watering down your message or confusing anyone. Plus, get practical strategies for adapting your content across different marketing channels while keeping your brand voice strong, along with actionable tips for identifying and speaking to your own multiple ideal clients.

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EPISODE 140.
Read the show notes and view the full transcript here: https://erinollila.com/why-your-business-needs-more-than-one-ideal-client-persona/
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Here's info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
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