#717: Understanding customers by simulating them first with Mike Taylor, Ask Rally

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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4M ago 28:28

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Is the most effective way to understand real human behavior to simulate it first?
Agility requires a willingness to test ideas that sound strange at first—like asking bots to act more human by narrowing their point of view, or treating synthetic personas as real sources of insight. But when applied correctly, this thinking unlocks entirely new ways to scale customer understanding.

Today we’re going to talk about how synthetic research is reshaping how we understand audiences—and how asking the right questions can make these insights feel far less synthetic and far more human.

To help me discuss this topic, I’d like to welcome Mike Taylor, Founder & CEO of Ask Rally.

Mike – welcome to the show!
About Mike Taylor
Mike Taylor is the CEO & Co-Founder of Rally. He built a 50 person marketing agency in the US and EU, has taught 300,000 students in online courses, and wrote a prompt engineering book for O’Reilly.
Mike Taylor on LinkedIn: https://www.linkedin.com/in/mjt145/
Resources
Ask Rally: https://www.askrally.com
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