The "Knock It Off" Tee Shirt and Documentary, with Asher Schofield and Mike Bell

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Shortly after then-Rhode Island Governor Gina Raimondo used the phrase "knock it off" to encourage people who weren't taking the pandemic seriously to do so, Frog & Toad proprietor Asher Schofield created a tee shirt utilizing the phrase, and launched a memorable campaign behind it (complete with Schofield delivering shirts via bike, using a megaphone). Documentary filmmaker Mike Bell seized the historic moment to create a film around the phenomenon. Bill Bartholomew welcomes Schofield and Bell to BTOWN for a discussion on the shirt, the doc and the campaigns broad reach and legacy.

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