BPP 238: Adam Taylor - How To Licensing Your Photos 101

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Adam Taylor spent years as one of the top BMX photographers in the country before changing career paths to Real Estate and architecture photography. Adam found that he could grow his earnings by licensing the photos he took of high-end homes, to the cabinet, faucet, tile, and furniture manufacturers. Today Adam breaks down how to adopt the licensing mindset and start making more with your images in this interview.

In This Episode You'll Learn:

  • How Adam got started in photography
  • What shooting BMX taught him about being a better business later in life
  • What is licensing
  • How to license your photos
  • Who to license your photos to
  • The differences between a real estate image and one you would shoot for a brand to license
  • What gear you need for real estate photography
Resources: Standout Quotes:
  • "If you're shooting for a product company, you want that product to be in focus, you want it to be the star of the show" - [Adam]
  • "The first step in protecting yourself is having a conversation with your client" - [Adam]
  • "I would rather not sell my photos than sell them for 12 cents each" - [Adam]
Key Takeaways:
  • Adam explains the role of having a focused mindset and asking for help, in pulling through the setbacks he faced as a learning photographer.
  • The licensing mindset is about more than how to license a photo, it encompasses the different avenues by which photographers can maximally monetize their pictures.
  • Companies that would purchase licensed photos are typically companies that are involved in the production or sales of items in the photos.
  • Adam explains different ways to connect with companies that potentially would value your photos enough to pay for them.
  • The first step in protecting yourself is having a conversation with your client, so they understand what they are allowed to do with the photos.
  • Comparing with third party stock photo websites, the major difference is how you upload, the price you get, and how people get the images

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