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Episode 1: Dagobert Renouf. The Stoic Founder’s path.
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I spoke with Dagobert Renouf, Co-Founder of Logology, on this episode of The Bootstrapped Mafia Podcast. Dagobert founded Logology in 2018 as a side project with his wife. They wanted to start a business that would allow them to use both of their talents and make them happy to come to work every day. They decided to build an online tool in the design space as a team of one designer and one developer.
They spent two years developing the product and another two years learning how to properly market it. Despite many ups and downs, Logology is now a well-known online tool in the indie startup community. Every month, it assists dozens of founders in automatically determining the best brand identity and logo design for their next project.
Dagobert discovered Twitter as an underutilised marketing strategy for new founders while attempting to promote his product. He went from 150 to 40k+ followers in just over a year. Simply by discussing the lessons he has learned on his startup journey. Don't miss the episode because Dagobert shared so much wisdom on how to overcome insurmountable odds to build a startup from the ground up. Enjoy!
Key Takeaways
[01:14] - Leaving a high paying software development job to start Logology.
[04:02] - Overcoming adversity to scale the business to $3,000 in monthly revenue.
[07:32] - Marketing tactics that worked for them and how Twitter was instrumental to their success.
[09:39] - How they found their first 100 paying customers, lessons they learned, and how they get customers now.
[13:41] - Logology: The story behind the name of their company.
[15:09] - Choosing between subscription versus one-time fee pricing.
[17:14] - Focusing on your business’ survival before going for the big goals.
Quotes
“The fundamental thing about marketing is you need to connect with people” - Dagobert Renouf
“Marketing is really when you have understood your product and at the beginning you don’t” - Dagobert Renouf
“The big mistake is trying to aim for the mountain before you can even survive” - Dagobert Renouf
Links
Connect with Dagobert Renouf:
LinkedIn: https://www.linkedin.com/in/dgbrt
Twitter: https://twitter.com/dagorenouf
Logology: https://www.logology.co
Memelogy: https://memelogy.co
Twitter Course: https://www.dagorenouf.com/how-to-dominate-twitter/
Connect with Bulat:
LinkedIn: https://www.linkedin.com/in/thebulatk
Twitter: https://twitter.com/thebulatk
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