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Episode 5: Liz Hermann. The co-founder power couple.
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In this episode of The Bootstrapped Mafia Podcast, I spoke with Liz Hermann, Co-Founder of Stagetimer. Liz began her career as an educator and quickly advanced to become an educational consultant for schools and non-profits, but she left the consulting gig in 2021 to join her husband and became a co-founder at Stagetimer.
Liz had a wealth of knowledge to share on topics such as how to bootstrap a business, the importance of customer service, effective SEO strategies, when and why to use paid ads to promote products and solutions, and much more. Don't miss out!
Key Takeaways
[00:43] - From educator to SaaS co-founder journey.
[01:58] - The concept of Stagetimer and how it works.
[05:36] - The number of users at launch, the first pricing model, and the authentication quandary.
[07:40] - Achieving €2,000 in MRR from subscriptions and one time licenses.
[10:31] - A side-hustle founder's struggles and leveraging the best customer acquisition channels.
[15:15] - Scaling a profitable business.
[18:00] - Starting from the ground up with no followers and profit.
Quotes
“When you sell a yearly subscription you“ - Liz
“Customer service is something that most solo founders skip completely and they feel like they will find their way later“ - Liz
“As soon as we did sytematic customer support, like really answer questions customers had, we saw more conversions“ - Liz
“If you have product market fit and you know who your serving very well, Google Ads is a very good option“ - Liz
“If you are still between a hundred to a thousand MRR, you should really be focusing on finding what is one good customer acquisition channel that you can double down on and not be deceived by the idea of just putting content out there“ - Liz
“You really have to understand the customer and go for customer acquisition channel, not just general branding and content creation” - Liz
Links
Connect with Liz:
Twitter: linkedin.com/in/liz-hermann
LinkedIn: twitter.com/lizmhermann
Stagetimer: stagetimer.io
Connect with Bulat:
LinkedIn: linkedin.com/in/thebulatk
Twitter: twitter.com/thebulatk
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