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12. Coffee Republic's Grand Opening Strategy Revealed!
Manage episode 407262543 series 3561793
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In this episode of "The Coffee Experts Club," hosts Aaron, Ben, and Drew delve into the critical aspects of positioning for a successful grand opening. Join them as they share their experiences and insights from the recent grand opening of Coffee Republic in Great Falls, Montana.
They kick off the discussion with a recap of the exhilarating grand opening days, where Coffee Republic set a remarkable standard for first-time coffee shop launches in the area. Drew Moody, on-site for the grand opening, provides an inside look at the preparation, execution, and the enthusiastic response from customers.
The hosts then shift their focus to the positioning of team members during the high-stakes event. They highlight the importance of identifying individual strengths and skill sets among the baristas to ensure smooth operations during the grand opening. Drew shares how they strategically assigned roles and allowed baristas to showcase their talents, emphasizing the significance of excelling in customer-facing positions, especially at the window.
As they reflect on the success of the grand opening and the lessons learned, the hosts underscore the value of trial and error in training and empowering baristas to adapt and thrive in challenging situations. This episode offers valuable insights for coffee shop owners and enthusiasts looking to navigate the intricacies of grand openings, from team positioning to maximizing customer engagement.
Join "The Coffee Experts Club" for an engaging conversation that uncovers the secrets of creating a winning team and delivering a memorable coffee shop launch.
Minute by Minute:
0:00 Introduction + Coffee Republic update from Drew
4:29 How the new staff did
7:27 Identifying people and their skillsets
17:33 Drew’s top observations from the Coffee Republic grand opening
23:43 The “Free Day” strategy
26:03 Final words of wisdom
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