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Athletic Director Jason McGehee Talks Social Media Storytelling
Manage episode 423183623 series 3230765
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Join us for an inspiring conversation with Jason McGehee, Assistant Club Director at Stars Basketball Club in Franklin, TN, located just outside of Nashville. Since its inception in 2014, Stars has seen annual, exponential growth and is now established as the region's top basketball club, impacting over 5,000 young athletes annually.
In this episode, Jason pulls back the curtain on how Stars leverages the power of storytelling to build its renowned brand reputation. Hear firsthand about the club's exceptional coaches fostering transformative mentor relationships with players - which are brought to life through Stars' engaging social media presence.
As an expert merging his passion for athletics with education and leadership, Jason dives into Stars' "MORE THAN” philosophy. Sharing how the club cultivates an unparalleled environment centered on character development, teamwork, and community - instilling invaluable life skills that extend far beyond the court.
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