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2177: Scaling Smarter with Membership and SaaS Pt. 1
Manage episode 465258982 series 3617434
Innhold levert av Author, speaker, dental business coach and practicing dentist, Dr. Mark Costes chats with the leader and Mark Costes. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Author, speaker, dental business coach and practicing dentist, Dr. Mark Costes chats with the leader and Mark Costes eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
On today’s episode, we dive into the concept of revenue quality per patient cohort, an often-overlooked metric that can transform your dental practice’s profitability and growth potential. Our guest breaks down the financial and strategic differences between PPO, cash, and membership patients, highlighting why membership patients consistently yield the highest revenue and case acceptance rates. We also explore how to optimize patient acquisition costs and target ideal cohorts, like small business employees and retirees, to drive sustainable growth. With insights into both online and offline marketing strategies, this episode is packed with actionable advice for creating a more profitable and scalable practice.
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