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Meta Insiders on Instagram Reels

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Innhold levert av Scalable Media Network. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Scalable Media Network eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

If you’re a business owner or digital marketer who’s been putting off creating IG reels, it’s time to jump on that train.

On today’s episode, host Mark de Grasse sits down with Meta’s Lauren Posada and Genie Alfonzo who work on the business marketing team for Instagram, helping businesses see the value of their products and solutions. The team is specifically pushing IG reels right now—and for good reason. Reels now make up 20% of the time spent on the entire IG platform, and that number is only going to climb. Over the past couple years, we’ve seen an entertainment shift around the explosive growth of short form video in social media and the exciting opportunities it presents for marketers. Lauren and Genie are watching marketers and business owners flex their creative muscles in this space, trying new things, working the algorithm, and growing their audiences organically.

Listen in for some insider tips on how to optimize IG reels in your marketing.

IN THIS EPISODE YOU’LL LEARN:

  • Why Instagram encourages de-coupling reels with your IG identity
  • What factors increase your chances of discoverability on IG
  • Which new IG tool is helping people reach more audiences
  • What Instagram is prioritizing and rewarding in the algorithm right now

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

  continue reading

381 episoder

Artwork
iconDel
 
Manage episode 328559928 series 2394638
Innhold levert av Scalable Media Network. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Scalable Media Network eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

If you’re a business owner or digital marketer who’s been putting off creating IG reels, it’s time to jump on that train.

On today’s episode, host Mark de Grasse sits down with Meta’s Lauren Posada and Genie Alfonzo who work on the business marketing team for Instagram, helping businesses see the value of their products and solutions. The team is specifically pushing IG reels right now—and for good reason. Reels now make up 20% of the time spent on the entire IG platform, and that number is only going to climb. Over the past couple years, we’ve seen an entertainment shift around the explosive growth of short form video in social media and the exciting opportunities it presents for marketers. Lauren and Genie are watching marketers and business owners flex their creative muscles in this space, trying new things, working the algorithm, and growing their audiences organically.

Listen in for some insider tips on how to optimize IG reels in your marketing.

IN THIS EPISODE YOU’LL LEARN:

  • Why Instagram encourages de-coupling reels with your IG identity
  • What factors increase your chances of discoverability on IG
  • Which new IG tool is helping people reach more audiences
  • What Instagram is prioritizing and rewarding in the algorithm right now

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

  continue reading

381 episoder

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