Sales Every Day: Want reliable revenue? Most people miss this step

The Ecommerce Roadmap

This week I’m doing something a little different on the Podcast.I’m going to give you one strategy a day for 5 days in a row.

It's a strategy that will get you closer to creating predictable, reliable sales every day, week month. All year round.Each episode is super short - and I’m going to give you one thing to do each day.At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want every day, whether you’re just starting out, or you’re looking for significant growth this year.Let’s start today with the thing most people miss.They’re not getting their products in front of enough people.In fact, they don’t even know how many people they are getting their product in front of.That’s where the problem starts. They might feel “invisible”, and not know what to do about it.

In the last episode, I used the example of a huge outdoor craft fair with 10,000 people walking around. The 10,000 people is a good demonstration of a physical audience- If you had a booth there, a person at that craft fair was likely to have some slight awareness of your product - in passing. They might have seen you

And some of them [1-2%] will actually stop at your booth and look around.

In the physical marketplace - that’s your traffic - they are interested in what you have to sell

We all get that - because if it’s a rainy day and there’s nobody at the outdoor craft fair - we acknowledge that there was no audience - it was “dead”. That’s why you didn’t get sales.

But what most online store owners miss is that selling online isn’t much different.You need an audience - and it should be big. These are people that have some awareness of your product - they’ve seen you - even if it’s just in passing.

And we know that this audience needs to be a good size - because only 1-2% are likely to stop by your website. They’re your web visitorsAnd if you might know that only 1-2% of your web visitors become buyers.So if you don’t do the work to build and become visible, you’re skipping a step

And when I talk to store owners that aren’t getting the sales they want - this is almost always a step they’ve missed.So here’s what I want you to do.I want you to go to all of your social media platforms and write down your total 30 day reach.Add it up - that’s your audience. If you’re looking for Reliable sales of 1-2 a day, you want to have an audience of 100k - 200k

It sounds huge, I know, but if you’re not there, I want you to know you can get there fast, and it won’t take much time and money - we teach this in the Inner Circle

Go find your number - write it down - it doesn’t have to be exact, don’t stress

Once you have it, you’ll know. Less than 100k over 30 days, you need to focus on building your audience and getting traffic to your site before you can get reliable sales every day.