2.6 Connecting the Author Brand and the Book Brand


Manage episode 302775216 series 2947974
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What is the difference between the author brand and the book brand? How are the two connected? How do they work together to create the ideal marketing strategy? It is important to start with your vision and goals as an author and then develop the book brand to line up with that vision. Know your goals, who you want to reach, and how you want the audience to feel to create a successful book brand. This episode of The emPowered Author Podcast connects the book brand and the author brand for the ideal branding strategy.

If you are a nonfiction author who is interested in creating an author brand -- or refreshing your current one -- the emPower PR Group can help. Visit www.emPowerPRGroup.com/authorbranding for more information on how Stephanie and Madelyn can help you bring your brand to life. Also, be sure to download our free Branding Brainstorm Guide to help you articulate your vision for your brand and your business so that you are ready to work with a team to bring it to life.
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15 episoder