1.6 Use a Podcast to Get on a Podcast

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Did you know that having a podcast can help you get on podcasts? In today's world of the 24-hour news cycle, people are utilizing new ways to get trusted information, and podcasts are a growing solution for this need. In this episode of The emPowered Author Podcast, we touch on how a podcast can both help you secure guest interview opportunities on other podcasts as well as be a smart way to connect with listeners when you are.
In every marketing effort you do, remember that it's not about you, it's about them. Keep that nugget of info close when you write your book, when you pull together a launch team, when you go to market your book, and when you pitch yourself as a podcast guest! When you focus on the end user first, you realize what they need to help you be successful. A podcast could be that solution to help you get more visibility. Also, remember to focus on what the listeners need and want. They typically love consuming information in this way, and they will likely stay on this platform to continue learning new things. So, if you have a podcast to connect them with, it could be a easy transition for them to come over and learn from you. Being a podcast guest is just as important as being a podcast host.

If you are a nonfiction author who is interested in utilizing a capsule podcast as a tactic to engage your internal launch team, the emPower PR Group can help. Visit www.emPowerPRGroup.com/capsulepodcast for more information on how Stephanie and Betsy can help you from strategy to concept to podcast. Also, be sure to download our free guidebook -- The Author's Guide to Podcasting -- to capture the key takeaways from this season of The emPowered Author Podcast.
Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

15 episoder