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FIR #417: As AI Adoption Grows, Is Share of Model the New Metric?

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Manage episode 429376014 series 1391833
Innhold levert av The FIR Podcast Network Everything Feed. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The FIR Podcast Network Everything Feed eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Share of voice, share of search, share of conversation—brands are forever measuring their share in whatever space they want to dominate. Now that people are seeking answers from generative AI models like ChatGPT, Claude, and Gemini, brands will need to know whether they show up in the responses these models deliver. There is already a proposal to call this measurement "share of model." In this short midweek episode, Neville and Shel will explain what it means and how brands can get the same out of GenAI models that they have been getting out of Google (i.e., share of search) using SEO techniques.
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The post FIR #417: As AI Adoption Grows, Is Share of Model the New Metric? appeared first on FIR Podcast Network.

  continue reading

140 episoder

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iconDel
 
Manage episode 429376014 series 1391833
Innhold levert av The FIR Podcast Network Everything Feed. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The FIR Podcast Network Everything Feed eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Share of voice, share of search, share of conversation—brands are forever measuring their share in whatever space they want to dominate. Now that people are seeking answers from generative AI models like ChatGPT, Claude, and Gemini, brands will need to know whether they show up in the responses these models deliver. There is already a proposal to call this measurement "share of model." In this short midweek episode, Neville and Shel will explain what it means and how brands can get the same out of GenAI models that they have been getting out of Google (i.e., share of search) using SEO techniques.
Continue Reading →

The post FIR #417: As AI Adoption Grows, Is Share of Model the New Metric? appeared first on FIR Podcast Network.

  continue reading

140 episoder

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