The End of Parking As We Know It with Anuja Sonalker

The Future Car: A Siemens Podcast

A lot of people love to drive, but most of us aren’t as fanatic about that last step of the driving experience. The one that requires operating your vehicle at a snail's pace while you anxiously stalk drivers and pedestrians, attempting to swoop in if any of them approach the driver’s side door or tap their brake lights. Yep, today we’re here to talk about parking. Well, we’re actually talking about NOT parking.

What if you never again had to show up late to a meeting or dinner date due to countless minutes spent repetitively circling city blocks for a space to leave your car? What if you never had to miss the start of the movie because you arrived at a full parking lot and had to stash your car 6 blocks away? Wouldn’t it be great if your car could just drop you at the door and magically park itself?

In this episode, join Ed Bernardon, host of the Future Car Podcast, and Anuja Sonalker, the CEO of STEER Tech. Her company has created a technology that solves a big problem, a problem that qualifies as one of the greatest “pet peeves” of city dwellers and anyone else who’s ever sat behind the wheel of a car. If we can land people on the moon and accurately detect our percentage of neanderthal DNA, isn’t it about time we figured out a better way to manage parking?

In today’s episode, you’ll learn about Anuja’s interesting professional background, and how it eventually led her to founding STEER. Buckle your seat belts and listen in as we talk about a parking technology that could save you time, frustration, and one day eliminate parking from your life forever.

Some Questions I Ask:

• What were you doing before starting STEER? (2:57)
• How did you transition from cybersecurity to autonomous parking (5:55)
• How does your autonomous parking system work? (9:26)
• What parking options can the system handle? (11:23)
• What are some of the partnerships you’ve created? (14:45)
• What can this technology do for communities? (19:36)
• How do you test your systems? (32:09)
• What’s next for STEER? (35:05)

What You’ll Learn in This Episode:

• An action movie worthy incident that demonstrated the vulnerabilities of technology (4:12)
• How minimalist engineering helped Anuja recognize that retro-fitting was possible (6:40)
• How much time you’re really giving up just in order to park your car (12:56)
• How the nature of parking will change in the future (16:14)
• How this technology can be applied to existing vehicles (22:12)
• Why shuttles aren’t the answer (35:49)
• When you can get your hands on this autonomous technology (39:35)

Connect with Anuja Sonalker:

• LinkedIn
• Twitter
• STEER Tech website

Connect with Ed Bernardon:

• LinkedIn
• Future Car: Driving a Lifestyle Revolution
• Motorsports is speeding the way to safer urban mobility
• Siemens Digital Industries Software

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