Artwork

Innhold levert av Paul Boross. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Paul Boross eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Player FM - Podcast-app
Gå frakoblet med Player FM -appen!

Advertising legend Rory Sutherland - Creativity through Comedy

47:51
 
Del
 

Manage episode 287397016 series 2850144
Innhold levert av Paul Boross. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Paul Boross eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

On this week’s episode of the Humourology Podcast Paul Boross is joined by Rory Sutherland, a multi-award-winning marketing master. As a legend in the advertising industry, Sutherland knows that creativity comes from crushing expectations with comedy. How does a run-of-the-mill toothpaste campaign become a memorable media moment? Sutherland says that thinking outside the box is the place to start.

“I think that the role of comedy and basically bursting assumptions is vital and probably It's why we evolved a comedic instinct.”

Not only does Sutherland share wisdom from his legendary career in marketing, but he shows the universal importance of humour and creativity in any field of business. You will stay snickering as Sutherland shares a selection of stories about selling success this week on The Humourology Podcast.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

90 episoder

Artwork
iconDel
 
Manage episode 287397016 series 2850144
Innhold levert av Paul Boross. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Paul Boross eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

On this week’s episode of the Humourology Podcast Paul Boross is joined by Rory Sutherland, a multi-award-winning marketing master. As a legend in the advertising industry, Sutherland knows that creativity comes from crushing expectations with comedy. How does a run-of-the-mill toothpaste campaign become a memorable media moment? Sutherland says that thinking outside the box is the place to start.

“I think that the role of comedy and basically bursting assumptions is vital and probably It's why we evolved a comedic instinct.”

Not only does Sutherland share wisdom from his legendary career in marketing, but he shows the universal importance of humour and creativity in any field of business. You will stay snickering as Sutherland shares a selection of stories about selling success this week on The Humourology Podcast.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

90 episoder

Tüm bölümler

×
 
Loading …

Velkommen til Player FM!

Player FM scanner netter for høykvalitets podcaster som du kan nyte nå. Det er den beste podcastappen og fungerer på Android, iPhone og internett. Registrer deg for å synkronisere abonnement på flere enheter.

 

Hurtigreferanseguide

Copyright 2024 | Sitemap | Personvern | Vilkår for bruk | | opphavsrett