📈Are You Overpaying Your Ad Network By 30-40%? Decoding SKAN Vs. Probabilistic Billing🧐 The Mobile User Acquisition Show podcast

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MBA Careers Entrepreneur Business Shamanth Rao Mobile User Acquisition Growth Growth Marketing Apps Growth Hacks

Innhold levert av Shamanth Rao. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Shamanth Rao eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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📈Are You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billing🧐

1y ago 8:44

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Innhold levert av Shamanth Rao. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Shamanth Rao eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, we dive into a common pitfall we’ve seen many developers fall into lately. While many ad networks use probabilistic models for optimization, they turn to SKAN data when it comes to billing. This discrepancy might mean you’re paying 30-40% more than anticipated or that your campaign’s performance isn’t as stellar as you believed. In this episode, I unpack the underlying mechanics of what is happening – and what we recommend doing instead.

**

Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ad-network-skan-billing/

**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

… continue reading

271 episoder

#MBA #Careers #Entrepreneur #Business #Shamanth Rao #Mobile #User Acquisition #Growth #Growth Marketing #Apps #Growth Hacks

Artwork

📈Are You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billing🧐

The Mobile User Acquisition Show

16 subscribers

published 1y ago

Del

MP3•Episoder hjem

Innhold levert av Shamanth Rao. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Shamanth Rao eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this episode, we dive into a common pitfall we’ve seen many developers fall into lately. While many ad networks use probabilistic models for optimization, they turn to SKAN data when it comes to billing. This discrepancy might mean you’re paying 30-40% more than anticipated or that your campaign’s performance isn’t as stellar as you believed. In this episode, I unpack the underlying mechanics of what is happening – and what we recommend doing instead.

**

Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ad-network-skan-billing/

**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

… continue reading

271 episoder

#MBA #Careers #Entrepreneur #Business #Shamanth Rao #Mobile #User Acquisition #Growth #Growth Marketing #Apps #Growth Hacks

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