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🔓 How to Unlock New Audiences Using User Generated Referrals (UGR) with Amy Monier, Founder of Appspand 🔑

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Innhold levert av Shamanth Rao. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Shamanth Rao eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du fĂžlge prosessen skissert her https://no.player.fm/legal.

Our guest in today’s episode is Amy Monier, former Director of Product Marketing at Zynga and founder at Appspand, an app marketing agency for mobile startups. In today’s episode, she talks about how marketing and product teams can leverage and track user-generated referrals (UGRs) to drive new user acquisition.
**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/user-generated-referrals-amy-monier/
**
KEY HIGHLIGHTS
🎯Finding a New Audience - Utilizing User-Generated Referrals (UGR) for app downloads
🧠Psychological Motivations for UGR- Four psychological motivations in driving UGR
📊UGR Tracking and FTUE - How tracking and onboarding can be customized for UGRs
📣Referral Program Promotion- Create awareness for your referral program through owned media
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog


  continue reading

271 episoder

Artwork
iconDel
 
Manage episode 380410210 series 2575608
Innhold levert av Shamanth Rao. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Shamanth Rao eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du fĂžlge prosessen skissert her https://no.player.fm/legal.

Our guest in today’s episode is Amy Monier, former Director of Product Marketing at Zynga and founder at Appspand, an app marketing agency for mobile startups. In today’s episode, she talks about how marketing and product teams can leverage and track user-generated referrals (UGRs) to drive new user acquisition.
**
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/user-generated-referrals-amy-monier/
**
KEY HIGHLIGHTS
🎯Finding a New Audience - Utilizing User-Generated Referrals (UGR) for app downloads
🧠Psychological Motivations for UGR- Four psychological motivations in driving UGR
📊UGR Tracking and FTUE - How tracking and onboarding can be customized for UGRs
📣Referral Program Promotion- Create awareness for your referral program through owned media
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog


  continue reading

271 episoder

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