🧠Zero IDFA opt-ins and all that: lessons from growing kids’ apps: with Atishay Jain, Associate Director at Splashlearn📚

The Mobile User Acquisition Show

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1y ago 13:37

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Today’s episode is part of the Mobile Spotlight Series with Atishay Jain, Associate Director at Splashlearn as our guest.

In this episode Atishay dives into the world of kids’ apps and the unique challenges faced when planning growth strategies for them.

For example - how do you plan growth for an app with 0 IDFAs?

Atishay explains how they’ve learnt to work around SKAN and brings us some amazing insights through his work with kids’ apps.

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/kids-app-strategies-atishay-jain-splashlearn-2/

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KEY HIGHLIGHTS
📉 The Limitations of Conversion Tracking
🌐 Navigating MMPs Without IDFA
📲 Meta App Install Campaigns with SKAN
👧 Age-Appropriate Content and Creatives
🤝 Aligning Marketing and Growth in a Post-IDFA World
📈 Adapting to Google’s UAC Ecosystem
🚫 Regulatory Restrictions
🎯 Varied Target Audience
🔄 Rapidly Changing Trends

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

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