Why Figma Make Might Be the Most Important AI Tool of 2025

The Next Wave - AI and The Future of Technology

Want better results from AI tools? Get the Advanced Prompt Engineering guide: https://clickhubspot.com/mgv

Episode 71: What if you could turn your Figma designs into fully functioning apps—just by asking? Host Nathan Lands (https://x.com/NathanLands) is joined by David Kossnick (https://x.com/DKossnick), a key leader at Figma working on the cutting edge of AI-powered design tools.

David is part of the team behind Figma Make, Figma's groundbreaking new tool that takes your sketches, mockups, or even simple prompts and instantly transforms them into interactive, code-backed applications. In this episode, David demonstrates how Figma Make builds real apps—like dashboards, games, and data-powered prototypes—right before your eyes. The discussion goes deep into Figma’s AI journey: from their first AI-powered features to the vision for democratizing software creation in a truly collaborative, multiplayer environment. Whether you’re a designer, entrepreneur, or just someone with big ideas, this episode is a glimpse into the AI-native future of how products will be built.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

• (00:00) Multiplayer Code-Generating Dashboard Tool

• (04:29) Collaborative Project Creation with Supabase

• (09:29) Prompt Management Overview

• (10:46) Emerging Interactive Design Space

• (14:57) Designing with AI: Complement, Not Replace

• (18:24) Figma: A Collaborative Design Hub

• (22:42) Empowering Designers with New Superpowers

• (25:35) Future of Design and Innovation

• (28:37) AI's Impact on Future Society

• (29:48) AI's Future in Healthcare

• (33:19) Figma AI's Exciting Future

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Mentions:

• David Kossnick: https://www.linkedin.com/in/davidkossnick

• Figma: https://www.figma.com/

• Figma Make: https://www.figma.com/make/

• Supabase: https://supabase.com/

• Claude: https://claude.ai/

• Waymo: https://waymo.com/

• Duolingo: https://www.duolingo.com/

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

• Newsletter: https://news.lore.com/

• Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano