Episode #45 - Culturalisation & Product Expansion In Asia With Chui Chui Tan (Beyō Global) The Product Un(censored) Show With Colin Pal podcast

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Episode #45 - Culturalisation & Product Expansion in Asia with Chui Chui Tan (Beyō Global)

3M ago 1:21:26

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Innhold levert av Product Un(censored). Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Product Un(censored) eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Do consider supporting The Product Un(censored) Show: ⁠⁠https://www.buymeacoffee.com/prodxcensored⁠⁠

Chui Chui Tan is a culturalisation strategy expert with more than 15 years helping companies such as Spotify, Netflix, SEEK and Asana enter new international markets. She also recently published her book Research for Global Growth: Strategies and guidelines for cross-cultural insights. In this episode, together with Chui Chui, we dive into the role that culturalisation plays in expanding products to new markets in Asia, through the lens of product management. We cover topics such as expansion with culturalisation without losing a company's identity, whether agile is compatible with cultural research and also frameworks such as the four bucket exercise and the market level cultural model.

© 2024 Product Uncensored. All rights reserved.

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46 episoder

#Tech #Product Uncensored

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Episode #45 - Culturalisation & Product Expansion in Asia with Chui Chui Tan (Beyō Global)

The Product Un(censored) Show with Colin Pal

published 3M ago

Del

MP3•Episoder hjem

Innhold levert av Product Un(censored). Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Product Un(censored) eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Do consider supporting The Product Un(censored) Show: ⁠⁠https://www.buymeacoffee.com/prodxcensored⁠⁠

Chui Chui Tan is a culturalisation strategy expert with more than 15 years helping companies such as Spotify, Netflix, SEEK and Asana enter new international markets. She also recently published her book Research for Global Growth: Strategies and guidelines for cross-cultural insights. In this episode, together with Chui Chui, we dive into the role that culturalisation plays in expanding products to new markets in Asia, through the lens of product management. We cover topics such as expansion with culturalisation without losing a company's identity, whether agile is compatible with cultural research and also frameworks such as the four bucket exercise and the market level cultural model.

© 2024 Product Uncensored. All rights reserved.

… continue reading

46 episoder

#Tech #Product Uncensored

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