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Leave No Social Proof Behind In Your Personal Styling Business
Manage episode 423326149 series 3565276
Innhold levert av Nicole Otchy - The Styling Consultancy. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Nicole Otchy - The Styling Consultancy eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Have you been asking your clients for testimonials? You, like many, might have this assumption that people will say no when you ask them for a quote that highlights your work.
But for your business to fully show up in the world, you need social proof. It’s the key that lifts your styling business in the eyes of potential clients. And you don’t need a ton of testimonials or to make it a perpetual focus in your business, either!
In this episode of The Six Figure Personal Stylist podcast, you’ll learn about why social proof is essential for your business, the psychology behind what makes it effective, and why you shouldn’t assume people don’t want to give you testimonials. I’ll also teach you how to start thinking about and getting social proof that will convert.
2:03 - Why social proof matters, how you are proof that it does, and why your marketing efforts might be working against you
5:53 - What could be holding you back from asking for referrals (and a red flag behavior to watch out for on sales calls)
14:06 - The psychology behind the importance of social proof for your business and what your testimonials must include to be credible
22:13 - How to get social proof from clients (even busy ones) and what makes it easier for you to ask for it
28:27 - Why some people don’t reply to your requests and why you need to market properly (instead of like a social media influencer)
Mentioned In Leave No Social Proof Behind In Your Personal Styling Business
Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.
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