SBM 150: Learn To Love Buying an Audience with John Lawson

The Smart Brand Marketing Podcast: Online Business | Content Marketing | SEO | Sales | Lifestyle Design

Today’s Guest

In this episode you will learn about John’s experience running a virtual summit with no previous audience.

John Lawson is an expert in Ecommerce and helping speakers grow their careers.

This is the 150th session of Smart Brand Marketing.

MY BIGGEST TAKEAWAY:

Segment your audience and narrow down subject matter to bring in a better audience.

TOPICS DISCUSSED

• Why do a virtual summit
• Time & money spent vs ROI
• Tools used
• Where the audience came from
• Live vs pre-recorded
• What offer to present
• Partnerships (are they worth the hassle)
• Marketing strategies
• Predictions

RESOURCES

• John Lawson – Twitter

THANK YOU FOR LISTENING!

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