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Paul Coggins, CEO @ Adludio - Sunday Times Tech Track "Ones to Watch"
Manage episode 247806159 series 2362821
Paul Coggins is the CEO at Adludio who's revolutionary 'Sensory Ad Science' technology delivers 10x results for blue chip clients - like Unilever, Nestle & PayPal - compared to traditional mobile advertising solutions.
Adludio is 1 of the UK's fastest-growing B2B software scale-ups: having quickly launched in 3 continents, delivered ad campaigns in 70+ countries, & grown revenues 40% month on month, Adludio qualified for the Sunday Times 2019 Tech Track "Ones to Watch".
In a candid wide-ranging discussion, Paul explains:
- that Adludio's founders were inspired by the lack of memorable mobile ad campaigns to create a unique solution to engage mobile device users
- how Adludio uses kinaesthetic learning to develop ads that are brilliantly creative & engaging on mobile devices
- why Brexit uncertainty prompted Adludio to rapidly expand - much earlier than planned - into overseas markets like the US, France, Hong Kong & Singapore
- the challenges of transitioning to a SaaS commercial model to help deliver a significantly higher exit valuation
Head over to https://www.adludio.com for more details on Adludio's "Sensory Ad Science" & check out https://alpinasearch.com for advice on attracting senior talent to scale your B2B software venture.
116 episoder
Manage episode 247806159 series 2362821
Paul Coggins is the CEO at Adludio who's revolutionary 'Sensory Ad Science' technology delivers 10x results for blue chip clients - like Unilever, Nestle & PayPal - compared to traditional mobile advertising solutions.
Adludio is 1 of the UK's fastest-growing B2B software scale-ups: having quickly launched in 3 continents, delivered ad campaigns in 70+ countries, & grown revenues 40% month on month, Adludio qualified for the Sunday Times 2019 Tech Track "Ones to Watch".
In a candid wide-ranging discussion, Paul explains:
- that Adludio's founders were inspired by the lack of memorable mobile ad campaigns to create a unique solution to engage mobile device users
- how Adludio uses kinaesthetic learning to develop ads that are brilliantly creative & engaging on mobile devices
- why Brexit uncertainty prompted Adludio to rapidly expand - much earlier than planned - into overseas markets like the US, France, Hong Kong & Singapore
- the challenges of transitioning to a SaaS commercial model to help deliver a significantly higher exit valuation
Head over to https://www.adludio.com for more details on Adludio's "Sensory Ad Science" & check out https://alpinasearch.com for advice on attracting senior talent to scale your B2B software venture.
116 episoder
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