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Sakari Pihlava: have 18 months runway when you pivot - or your business is doomed!
Manage episode 266769683 series 2362821
Sakari Pihlava is a General Partner @ Vendep Capital investing in European B2B SaaS ventures. We explored:
The advantages of product-led growth strategies versus marketing-led strategies
How to identify consumer-like customer segments who can help generate hockey stick growth for B2B Saas ventures
How to pivot effectively:
Pivots should never be incremental - they must be significant strategic shifts
Whenever you pivot, you must ensure you've 18 months runway - otherwise your business is doomed!
For more insights into Vendep Capital head over to https://www.vendep.com & for advice on hiring stellar senior talent for your B2B SaaS venture check out https://alpinasearch.com
116 episoder
Manage episode 266769683 series 2362821
Sakari Pihlava is a General Partner @ Vendep Capital investing in European B2B SaaS ventures. We explored:
The advantages of product-led growth strategies versus marketing-led strategies
How to identify consumer-like customer segments who can help generate hockey stick growth for B2B Saas ventures
How to pivot effectively:
Pivots should never be incremental - they must be significant strategic shifts
Whenever you pivot, you must ensure you've 18 months runway - otherwise your business is doomed!
For more insights into Vendep Capital head over to https://www.vendep.com & for advice on hiring stellar senior talent for your B2B SaaS venture check out https://alpinasearch.com
116 episoder
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